Steve Jobs: A Rejuvenator
|
Code :LDS0022B
|
Region : Global |
||||
 |
 |
 |
 OR |
||
|
Abstract: Since the 1970s, Apple had been a leader in the global computer market. Its founder Steve Jobs had molded the company to become a leader in the computer market. Though he left Apple in 1985, Jobs made a come back in 1996 as interim CEO to revive Apple from its problems. In 2006, Disney acquired Pixar in which Steve Jobs was the CEO. Disney made Steve Jobs responsible for Disney-Pixar animation business. With Disney undergoing difficult times and as Apple was financially strong in 2006, a few analysts felt that Steve Jobs should leave Apple and head Disney. But a few others opined that he should not leave Apple. It remained to be seen whether Steve Jobs would head Disney or remain as CEO in Apple. |
|
| For Case Books
Click Here >> For Case eBooks Click Here >> |
|
Pedagogical Objectives:
Keywords : P Steve Jobs, rejuvenator, computer market, Leadership Case Study, software market, Apple, market position, market monopoly, Disney, Pixar, business models, Macintosh, Apple products, iPod, MP3 player, expansion plan
Contents :
» Apple
» Departure of Jobs and Wozniak from Apple
» Pixar Animation
» Apple without Jobs
